Job Description
Title: Associate Growth Marketing Manager, DoorDash for Work
Location: United States – Remote
About the Team
In a new era of hybrid work models and permanently distributed teams, DoorDash for Work is uniquely positioned to deliver solutions for the modern workforce. The Work team is building a best-in-class platform to power meal solutions for companies of all sizes. Our vision is to use meals as a beachhead into the Enterprise and service a variety of use cases over time. In 2023, we’ll accelerate our business growth by building out a robust demand generation engine and customer lifecycle communications.
About the Role
We’re looking for a talented and driven growth marketer with experience in acquisition and retention marketing to join our team and help lead marketing efforts for DoorDash for Work. You will be responsible for building and executing the lifecycle marketing strategy for our DoorDash for Work product suite. You’ll partner closely with our Content, Product, & GM teams to stand up paid channels and activation flows, experiment with messaging and offers, and drive step function growth in one of Doordash’s newest business lines.
As an Associate Manager of Digital Marketing, you’ll sit on the Growth Marketing Team and report to the Manager of Affiliate Marketing.
You’re excited about this opportunity because you will
- Develop an end-to-end, full life-cycle digital marketing strategy aligned with business goals for DoorDash for Work
- Plan, execute, and optimize digital marketing campaigns across various channels such as search engine marketing (SEM), display advertising, & paid social
- Implement strategies to acquire new corporate clients, including lead generation tactics, targeted advertising, and partnership initiatives
- Develop customer retention programs to increase LTV and minimize churn
- Monitor campaign performance, collaborate with relevant teams to conduct A/B testing, and making data-driven decisions to maximize results
- Work with the content team to develop compelling marketing collateral, including website content, landing pages, blog posts, whitepapers, case studies, and sales enablement materials, that effectively communicate the value proposition of DoorDash for Work
- Utilize data analytics tools to track and analyze key marketing metrics, generating regular reports on campaign performance, user behavior, & market trends; Identify opportunities for optimization and recommending actionable insights to drive continuous improvement
- Collaborate with cross-functional teams to define the marketing objectives, target audience, positioning, and messaging for DoorDash for Work
We’re excited about you because
You have:
- 4+ years of experience in digital marketing, preferably in a B2B or SaaS environment
- Experience in managing marketing campaigns across channels like SEM, display advertising, social media, and content marketing
- Familiarity with marketing automation tools, CRM systems, and analytics platforms (Hubspot, Salesforce, Iterable, etc.)
- Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics
- Excellent analytical skills with the ability to interpret data and make data-driven decisions
- Strong communication and collaboration skills to work effectively with cross-functional teams
- Creative thinking and the ability to develop innovative marketing strategies
- Extremely organized, dependable, self-motivated & ability to multi-task
- Bachelor’s degree or equivalent experience
Why You’ll Love Working at DoorDash
- We are leaders – Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
- We are doers – We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do — on every project, every day.
- We are learners – We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.
- We are customer-obsessed – Our mission is to grow and empower local economies. We are committed to our customers, merchants, and dashers and believe in connecting people with possibility.
- We are all DoorDash – The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
- We offer great compensation packages and comprehensive health benefits.