Job Description
Title: Associate Growth Marketing Manager
Location: Remote
Type: Full-time
Workplace: remote
JobDescription:
We’re looking for an Associate Growth Marketing Manager to increase new customer growth by hands-on scaling up our current channels, working with our internal teams to improve KPIs, and identify tests to unlock growth within our goals. We’re looking for data-driven problem solvers with a growth mindset, willing to stretch their comfort levels, evolve best practices within growth marketing, and move quickly with attention to detail to do big things.
This is a full-time position with benefits and equity in a collaborative environment that will help you grow your abilities and career as you help change the world for the better. Grove creates products and funds initiatives that help the planet.
About the Job
- Grow the number of users who join our program within channel goals
- Own campaigns hand-on-keyboard across two or more online channels, hypothesize and prioritize tests in channel roadmaps and drive channel directions to meet growth goals
- Define, drive and measure KPIs for all tests and initiatives
- Work cross-functionally to bring campaigns to life: working with senior growth team members, product team, data analysts, and more
Experience Needed
- 1-2 years of a proven track record of driving towards growth goals under set CAC/ROAS or volume targets, timelines and budgets or a strong track record in an analytical academic discipline or structured and data-driven job
- Hands-on keys experience running digital paid channels such as Facebook, TikTok, Paid Search, PLA, Affiliate or others. SEO is a plus
- Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance
- Strategic thinker able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
- Understanding of hypothesis driven A/B, multivariate and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing
- Experience using Looker or similar analytics platforms to compile a data driven performance story
