Job Description
Associate Director, Media Strategy (Consumer)
- Strategy, Insights, & Activation
- United States
- Full Time
About This Role
The Associate Director of Media Strategy will focus on developing, planning, and overseeing digital media programs that drive engagement and performance for our consumer, e-commerce, and retail clients. This is an exceptional opportunity for a strategist looking to expand their skills across these industries and make an immediate impact. The ideal candidate should have a strong background in media planning and programming, with an understanding of how these programs serve clients within the greater digital marketing ecosystem.
Role and Responsibilities
- Lead, grow, and develop assigned consumer goods and retail clients’ media programs.
- Develop digital media strategies for growth-oriented clients, guiding them through periodic campaign and business reviews.
- Monitor campaign performance & delivery goals, collaborating with Media Activation leads to ensure client expectations are met.
- Manage clients’ monthly media activities and calendars to optimize performance, focusing on the unique needs of consumer goods and retail brands.
- Work with clients to identify overarching marketing and business goals, recommending additional agency offerings and capabilities tailored to the consumer goods and retail sectors.
- Provide proactive market and industry research and analysis to clients, focusing on consumer goods and retail trends, for educational purposes and to mature programming.
- Understand and promote the adoption of new techniques and technologies relevant to clients’ marketing strategies in consumer goods and retail.
- Drive best practice adoption in consumer goods and retail marketing through leading by example, proactive communication, and relationship building with internal and external stakeholders.
- Foster and promote innovative ideas and approaches tailored to the consumer goods and retail industries, enhancing customer and prospect experiences and conversion rates.
- Collaborate closely with Client Services to provide thought leadership on media strategies, tactics, insights, performance, and emerging media opportunities specific to consumer goods and retail brands.
- Assist Business Development and Media team leadership with relevant business development opportunities in the consumer goods and retail industries as needed.
Preferred Qualifications
- 5+ years of experience in digital media strategy and/or operations, preferably with a focus on consumer goods and retail brands.
- Digital agency background is preferred.
- Expertise with planning across search, social, and display.
- Strong understanding of the digital marketing funnel, specifically for consumer goods and retail brands.
- Excellent communication & presentation skills working directly with external clients.
- Strong project management, organizational, and analytical skills.
- Exceptional problem-solving abilities.