About the Role
Title: Associate Director, Brand and Content Marketing
Location: Remote Us
Full time
job requisition id: JR_1039466
Job Description:
About Us:
How many companies can say they’ve been in business for over 177 years?
Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!
What’s the role?
The Associate Director, Brand and Content Marketing, conceptualizes and implements downstream marketing programs that support customer acquisition, growth and retention with a goal of accelerating revenue/profit growth. Leads, directs and manages a staff of marketing professionals in the prioritization and management of multiple, highly complex and high-profile marketing programs across all channels, including ECP, Retail and 3rd Party/Wholesale. Additionally, the person in this role will work closely with our Product Marketing, Global Marketing, Digital Business Transformation, and Internal Creative Services teams as a member of the Marketing organization.
Sound Interesting? Here’s what you’ll do:
- Understands and sets overall objectives for ECP & Retail marketing programs; oversees and approves programs and projects; aligns programs within the Customer Lifecycle framework and calendar/merchandising planning.
- Partners closely with the Product Marketing team to plan and support the introduction of new products to the ECP & Retail channels.
- Develops and Drives Strategy, including messaging and positioning, coordinating, overseeing and implementing ZEISS brand communications. Conducts training on ZEISS brand strategies, products and programs.
- Leads B2B and B2C PR and outreach activities within ECP & Retail channels, including strategy development and execution, managing agencies and any necessary crisis communications efforts.
- Supports the development and execution of a communications plan for new products and initiatives, producing compelling, educational and persuasive content. Consistently assesses effectiveness of activities and programs.
- In close collaboration with the Digital Business Transformation team, deploys marketing campaigns & strategies for all channels. These may include earned, paid and social media programs.
- Collaborates with Senior Leadership, serving as a business and marketing expert, working across the organization and global businesses to ensure Retail B2B and B2C programs are scalable and meet overall business and revenue objectives.
- Aligns with ECP & Retail Sales Organizations to generate demand via go-to-market campaigns and ensures that Sales is up to date on B2B and B2C customer marketing initiatives.
- Defines, prioritizes and executes customer-centric marketing strategies for a portfolio of key ZEISS ECP & Retail accounts that bring greater business value to ZEISS. (E.g. Buy Groups and Doctor Alliances)
- Participates on cross-functional projects to understand and improve customer experience, retention and growth.
- Identifies cross-channel synergies and opportunities to grow our business and/or save money.
- Interacts with key customers and prospects to identify new opportunities for improving marketing effectiveness.
- Sets and executes on overall business objectives for ECP & Retail Customer marketing programs and campaigns.
- Works closely with the Internal Creative Services team, including creative design for print and merchandising tool development.
- Manages a network of agencies to support B2B and B2C initiatives.
- Provides marketing skills and expertise by building, developing and managing a team capable of carrying out the necessary strategies and tactics.
- Ensures consistency and best practices are adopted across programs and teams.
- Ensures viability and scalability of processes, global consistency/compliance and program effectiveness.
- Sets priorities and manages initiatives across the team and reports on their outcomes.
- Manages all direct reports and is responsible for the performance management and hiring of high-caliber employees within the team.
- Regularly conducts market research and customer surveys to ensure our products, promotion and services are effective and well-adapted.
- Regularly seeks key customer and consumer insights.
- Ensures budgets and schedules meet corporate requirements.
- Works in close collaboration with other members/teams of the US and Global Marketing organizations.
- Follows safety standards and reports any safety concerns to leadership.
Do you qualify?
- Minimum of 10years of progressive marketing experience
- Demonstrated experience with leading/managing a team of direct reports.
- Proven ability to manage a changing workload in a dynamic deadline-driven environment.
- Demonstrated ability to lead team of high performers.
- Evidence of strong conceptual thinking and innovation – a proven track record of generating new “big” ideas and
concepts that delivered measurable results. - Experience with BTB and BTC activities.
- Proven ability to lead group of creative, independent and strong-willed individuals to deliver to stated project
objectives on time and within budget. - Ability to collaborate with colleagues across various business groups and geographies while aligning on business
initiatives. - Ability to analyze and guide sound business decisions based on research data and other input.
- Experienced in planning and budgeting process including financial business cases.
- Outstanding presentation skills and the ability to command respect among peers and the management staff.
- Ability to provide strong & dynamic leadership when faced with ambiguity.
- Ability to interface effectively with executive management across different business functions.
- Excellent negotiating, influencing, consensus-building and conflict-resolution skills.
- Strong team player who is comfortable nurturing and supporting the development & internal visibility of his team
members. - Expert knowledge about working in a complex environment with multiple internal and external partners.
- Proven track record in project management, including managing contributions of remote teams.