About the Role
Title: Associate Director, Audience (Politics)
Location: Washington, DC Metro Area
Job Description:
Quick take: Axios is hiring an experienced newsroom audience specialist to grow and engage readership for our political and world news coverage.
Why it matters: This person will be responsible for broadening and deepening the audience experience across platforms, including newsletters, the web and social.
- You will understand the differences in how users engage with our web vs. newsletter content and will take on a leading role in shaping our coverage to meet those specific needs.
- You will have instincts on what will travel on distributed platforms, you recognize how Axios political coverage distinguishes itself from competitors and have a clear sense of what makes it a must-read with our audience.
Responsibilities:
- Take ownership for the web performance of political and world news stories, building processes to ensure that coverage with potential to win site audience is thoughtfully planned.
- Play a leadership role within the audience team and advance team goals across the newsroom.
- Point person for identifying politics stories that are well-suited to be adapted and shared through other Axios distribution points — including Local and social video.
- Develop coverage plans for upcoming, anticipatable news moments — including elections, legislation and major court decisions — to meet expected audience demand. Win the buy-in of the Politics editor and newsdesk to execute an optimal plan.
- Interpret, contextualize and communicate actionable performance data to politics editors.
- Advise on how best to translate coverage in newsletters to the web — which stories should be prioritized, which should be published outside of the newsletter schedule and which can be left to a newsletter-only audience.
- Generate ideas for reader-service stories. These pieces will be targeted to a broader audience and often will be more explanatory than what readers find in Axios newsletters. Be open and able to write these stories.
- Develop and execute tactics to grow the public profiles of our most conversation-driving politics reporters.
- Develop and execute experiments to cultivate niche audiences in targeted online communities that align with Axios subject matter experts.
Skills:
- Enthusiastic about building expertise in political media and curious about learning the competitive landscape, identifying the top reporters in the ecosystem and understanding the rhythms that dictate political news cycles.
- Proactive in staying on top of all incoming politics coverage in order to plan and optimize distribution opportunities
- Has a sophisticated understanding of performance metrics in order to surface meaningful, actionable insights from the data
- Adaptable and diplomatic in pursuing goals while managing relationships with internal stakeholders on the Politics, Essentials, Newsdesk, Visuals and Communications teams.
- Just as effective working collaboratively in a group as you are handling the duties of the job independently and self-sufficiently.
- Possesses strong writing and editing skills in order to occasionally byline stories that meet audience and vertical goals.