Job Description
Title: Associate Director Advanced Analytics – Remote
Location: Deerfield, Illinois, US
Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain diseases. We have a robust and innovative pipeline, bringing forward transformative therapies to address unmet needs in neurology and psychiatry. Join us on our journey of growth!
Remote opportunity – open to candidates anywhere in the greater United States
SUMMARY::
The Associate Director of Advanced Analytics will have primary responsibility for all aspects of personal and non-personal promotion response analytics and brand deep dives across Lundbeck’s portfolio of products. This individual will leverage rigorous statistical modelling techniques to evaluate and understand the brand performance.
ESSENTIAL FUNCTIONS:
- Leverage rigorous statistical modelling techniques to evaluate various marketing promotions and sales force analytics
- Leverage machine learning and AI to build predictive algorithms to lead analytics in strategic targeting, segmentation, marketing optimization and sales analytics
- Run hands on statistical models such as AI-Driven Profitability Segmentation, top-down Marketing Mix & Predictive Analytics
- Responsible for marketing resource optimization through marketing mix, media measurement, attribution modelling, content analytics and event stream analytics
- Responsibility for digital analytics and analyze modular content to drive personalized messaging
- Evaluate synergistic impact between marketing promotional channels and optimize the brand investments.
- Work as the thought partner / strategic advisor by partnering on the creation, execution, and performance of brand strategies.
- Support business needs in a timely and efficient manner demonstrating a sense of urgency, tenacity, and commitment to quality and excellence.
- Responsible for communicating findings, results, and recommendations of analysis/research with a strong comprehensive story and enable key brand level decisions while working collaboratively across functions.
REQUIRED EDUCATION, EXPERIENCE, and SKILLS:
- Accredited Master’s degree in quantitative field
- 5+ years of analytics experience
- Previous experience in Pharmaceutical/Biotech industries
- Experience in running rigorous statistical models on pharmaceutical data and ability to build a comprehensive brand story
- Strong experience in digital media data and analysis
- High proficiency in MS Office (Excel/Access/PowerPoint)
- Ability to lead cross-functionally without direct authority
- Ability to develop analytical plans to inform brand level decision-making
- Ability to move from analysis to business implications and make strong presentations of data to all levels of the organization
- Able to identify best practices and contribute to continuous improvement
PREFERRED EDUCATION, EXPERIENCE, and SKILLS:
- Accredited Master’s Degree or PhD in Economics, Applied Mathematics, Statistics, Sociology or other related fields with a strong emphasis in quantitative methods
- Knowledge of pharmaceutical data (e.g., retail/ non-retail, distribution, specialty pharmacy, payer, promotional & marketing data, longitudinal patient-level data) both for traditional pharmacy products as well as medical products.
- Experience with payer mix (Commercial, Medicare, Medicaid) analysis, formulary analysis and strategy development
- Experience with ML/AI coding and implementation
- Experience with google 360 or equivalent media dada.
- High proficiency in SAS, R, or Python
- High proficiency in SQL coding
- Experience with pharmaceutical launches and commercialization of pharmaceutical products
TRAVEL:
- Willingness/Ability to travel up to 20% domestically. International travel may be required.
