About the Role
Assistant Manager, Digital Marketing (Paid Search & Social) , Dockers
locations
Remote – USA
time type
Full time
job requisition id
R-0118045
JOB DESCRIPTION
About the Job
We are looking for a Asst Manager, Digital marketing to drive best-in-class digital marketing execution for Dockers brand and Dockers.com in the US. This is an exciting opportunity to be part of a highly talented team focused on developing an innovative digital marketing strategy. This role involves executing and delivering ROI on media spend and working closely with cross-functional team members and other partners. The ideal candidate will be a team player looking to build the brand for long term awareness and loyalty, drive strong performance and has a data driven mindset. This position reports to the Sr Manager, Performance Marketing.
- Execute on digital paid media channel strategy and performance – driving business results Dockers brand in the US and the Dockers.com site.
- Manage the Meta and other social AD networks (TikTok, etc) to drive brand awareness and conversion.
- Identify optimal media mix and maximize performance KPIs as needed (impressions for brand awareness and conversions for performance marketing
- Manage campaigns on Google Ads and Microsoft Ads to drive brand awareness and conversion, including paid search, shopping, display and YouTube
- Maintain regular reporting and analytics while working with ecommerce analyst to drive data driven strategies.
- Identify testing and strategic opportunities to capture added value and improve efficiency.
- Bridge digital marketing efforts to drive full funnel marketing between brand and demand generation.
- Partner with brand and creative teams to ensure that Dockers marketing assets come to life, reflect brand values and resonate with the target consumer.
- Work with partners such as merchants, pricing and promotions teams, business analysts, and engineers to identify media and messaging opportunities.
- Manage and mentor co-ordinators to develop talent and support the program.
About You
- 4+ years of experience in digital marketing, preferably in an ecommerce environment
- 3+ years of hands-on experience managing paid advertising campaigns in Metas AD network, TikTok, Snapchat and others.
- Direct management experience
- Knowledgeable about attribution strategy, incrementality testing, and LTV analysis
- Familiar with leveraging first and third-party data to drive consumer insights and audience strategies.
- Excellent quantitative analytics skills
- Leadership acumen, with a focus on developing talent.
- ‘Test and learn’ mentality.
- Strong collaboration skills and experience partnering with agencies, vendors, and internal teams.
- Bachelor’s degree or comparable working experience