About the Role
Affiliate Marketing Manager
This position is remote-eligible to individuals residing in the United States. At this time, we will accept applications from all US states except California, New York, and Washington. Priority given to candidates living in Colorado.
The Job
As the Affiliate Marketing Manager, you will be responsible for developing the partnership and strategy with publishers, influencers, and traditional affiliate sites to activate coverage, evaluate opportunities, and drive revenue for Backbone clients. This position will collaborate with Media, Influencer, and PR teams to develop, align, and execute plans to increase awareness and achieve the client’s traffic and revenue goals.
The Work
- Lead the development and execution of clients’ affiliate programs; this includes day-to-day management of affiliate programs, delegation of responsibilities to teammates, recruiting affiliates, negotiating rates, developing relationships, and activating partners
- Understand client goals and translate them into actionable strategies
- Monitor performance and optimize towards weekly and monthly KPIs
- Cultivate and maintain ongoing relationships with key affiliate partners
- Identify and secure promotional and advertising opportunities with strategic partnerships through various incentive structures
- Provide weekly reporting to clients, identifying insights and actions to optimize programs
- Develop budget forecasts and revenue projections with client input
- Actively identify trends, areas of improvement, and opportunities to proactively recommend ways to improve performance
- Participate in status calls and own the relationship with clients
- Help shape long-term service offerings, enhance processes, and gain efficiencies across our client portfolio
The Essentials
- Bachelor’s Degree
- 2+ years of work experience
- 2+ years of experience in Affiliate Marketing
Your Capabilities
Note: we consider applicants of all backgrounds. If you are excited about what we’re doing but don’t meet some of the criteria below, please don’t let that discourage you from applying.
- Proficient working in affiliate networks such as Avantlink, Rakuten, Pepperjam, Commission Junction, ShareASale, AWIN and/or Impact
- Able to help onboard new clients to a network and grow their program from day one
- Have a comprehensive understanding of all types of affiliates and know how to work best with each of them
- Experience with varying incentive structures (CPA, CPC, Flat fee, etc.)
- Work successfully in a team environment that promotes collaboration in addition to confidently working independently and leveraging resources at hand
- Establish and maintain effective relationships inter-departmentally, as well as with those outside the team and agency
- You communicate effectively at all levels
- Ability to clearly articulate strategy and then execute
- Demonstrate strong customer service and mentorship skills
- Detail-oriented with exceptional critical-thinking and problem-solving abilities
- Possesses strong quantitative and analytical skills
- Ability to work with strict deadlines, juggle multiple priorities, stay organized, and work effectively with multiple clients
- An entrepreneurial mindset and willingness to roll up your sleeves to get the job done
- Computer skills for editing and writing; proficient in Microsoft Word, PowerPoint, Outlook, and Excel
- Certification or comprehensive experience working with Google Analytics
The Extra Mile
- Basic understanding of public relations, community management, influencer, and/or paid media
- Strong interpersonal skills and a sense of humor
- Experienced in Google Data Studio
- Understanding of Backbone’s core values
- A love of the outdoors