About the Role
Title: Ad Operations Specialist (Remote)
Location: Austin TX US
Category: Marketing
JobDescription:
(This is a REMOTE role)
Breakthrough and our community of pioneering PT private practice owners are united by the purpose of helping people in pain get back to normal naturally through Physical Therapy and other natural solutions instead of unnecessary pain medication or surgery.
Breakthrough is the leader in business growth for Physical Therapy private practices through marketing services and business coaching. Our clients have an average annual practice growth rate of 33%. Every month, our system drives over 10,000 direct-access patients into our member practices.
Our people are the heart and soul of our success. We are passionate, dedicated, and driven. Our teammates have the grit to get things done in ambiguous environments, the teamwork drive to put the team ahead of self, and the desire to continue to learn and grow throughout their careers.
If you are passionate about helping people get back to health naturally, and you love to work for a driven company, we want to talk to you!
Job Summary
We are looking for a data-driven, self-motivated Advertising Operations Specialist to join our team. The Advertising Operations Specialist will be responsible for actively running Meta, TikTok, and Google Ads for our customers. The position reports to the Head of Marketing.
Responsibilities
- Accountable for managing Meta, TikTok, and Google ad accounts for Breakthrough customers. This includes providing strategic direction and executing daily optimizations to ensure customers are getting a strong ROAS.
- Own the results for a book of business. This includes understanding performance across the entire book and providing specific insights and strategic direction for specific accounts.
- Partner with the Customer Success Team to align on account performance and to provide strategic updates and insights that can be shared with customers.
- Occasionally join customer calls to answer account-related questions and provide performance insights.
- Stay up-to-date on marketing trends, and rule changes, to ensure we continue to provide the best results for customers.
- Responsible for adhering to our account management standard operating procedures.
Requirements
- Bachelor’s Degree Preferred: Bachelor’s degree in a relevant field or digital marketing certifications preferred.
- Strong Attention to Detail: This individual must possess exceptional attention to detail to ensure internal and external processes are followed.
- Problem-Solving and Data Insights: Ability to solve problems and extract actionable insights from data.
- Excellent Communication Skills: Clear verbal and written communication skills are required.
- Online Advertising and Google Analytics: Experience in online advertising and Google Analytics is a plus.