Job Description
Account Director (SEO + Content)
Location
United States, Canada
Type
Full time
Department
Growth
Overview
Graphite is a technology-enabled growth agency that helps fast growing companies like Masterclass, Notion, and BetterUp unlock sustainable revenue through content and SEO. We’re obsessed with impact it’s foundational to who we are, why we’re successful, and how we approach delivering outcomes for clients and ultimately, everyone on the internet. We are a fully distributed company with team members located across North America, Latin America, and Europe. Come join us and help us create the best content, everywhere that matters.
We’re looking for an experienced Account Director (SEO + Content) who will be responsible for defining and executing a best-in-class growth strategy for our top-tier partners. Your primary responsibility will be to gain a deep understanding of our partners’ businesses in order to drive key business results via process-driven SEO, content strategy, mobile app growth, and conversion optimization. In this role, you will own critical strategic initiatives for high-growth tech companies. This role requires you to be resourceful, creative, and persistent to make growth marketing a successful strategic initiative for partners. This is a fully remote work opportunity.
Why you’re excited about this role:
- You will own the strategy and execution of complex, large-scale, time-critical projects in collaboration with internal and external cross-functional teams
- You will work directly with growth and marketing executives at high growth consumer tech companies, providing growth recommendations and collaborating across growth initiatives
- You will craft compelling business cases for growth marketing projects including opportunity sizing with Analytics and Finance teams
- You will identify, evaluate, and prioritize scalable web platform and page-level SEO projects based on traffic and revenue growth opportunities
- You will forecast performance, set targets, build reporting, and communicate pacing towards targets
- You will conduct A/B tests that optimize the overall marketing program and the marketing initiatives that you champion
- You will coordinate with the Data Science team to perform analysis on organic traffic changes and communicate learnings and insights to partners
- You will track performance and learnings across all partner growth initiatives and present project wins and challenges to the partner executive team
- You will help the internal Data Science team evaluate and prioritize new product opportunities by providing product requirements and product value based on your insights from partners
Why we’re excited about you:
- You are eager to be the best at what you do and you are excited to apply your strategic thinking skills and growth experience to develop and execute strategic growth initiatives across multiple companies in a variety of industries
- You are comfortable defining and owning a strategic roadmap, as well as the execution of the roadmap. You are able to work cross-functionally with product, engineering, and content teams both internally at Graphite and externally at partner companies to drive progress and achieve goals.
- You are a creative problem-solver. You are able to translate learnings and insights from growth initiatives in one category to innovative solutions for another category.
- You are obsessed with learning and developing new skills and you are comfortable doing so in a fast-paced environment.
- You are an excellent communicator and can present to CEOs and top executives, as well as dive into the details with content creators and engineers. You can operate at 30,000 feet and 500 feet.
- You are comfortable taking full ownership of your projects and working in a performance-driven environment while cultivating a strong sense of team and collaboration.