Employer: Thermo Fisher Scientific
Description
This role will be the lead for our new Testing & Optimization program across our global websites, reporting up to the User Experience Research team. The program will be the home of multivariate and A/B (split) testing, conversion rate and performance optimization testing. This analyst will align with our product development, analytics, marketing, product management, design and business stakeholders for thermofisher.com and fishersci.com to manage the testing lifecycle from intake to deployment to analysis. This analyst will be responsible for managing test requests, collaborating with stakeholders in the process, see tests into production, and statistically analyze results to create actionable recommendations. They will additionally be responsible for coordinating the documentation and communication of results to our different business units. This person will be the main point of contact for all requests involving Adobe Target and will need be a strong quantitative analyst to report winning product solutions to lead us to improving digital experiences, growth, and productivity optimization.
Key Responsibilities
- Owning and managing A/B Testing (split or multi-variate) and optimization test requests from intake to deployment to analysis
- Gathering testing requirements from stakeholders and communicating timelines, expectations, and the testing process to business units and partners
- Analyzing testing results based on statistical methods in order to provide statistically significant, sound recommendations to push winning solutions into production for all traffic
- Define new opportunities to test & own the testing roadmap and backlog
- Be point of contact across global sites and the subject matter expert on Adobe Target requests, communicating with business units and program partners
- Documenting results, trends over time and impact of tests, creating a repository and archive to continue utilizing insights in the future
- Advocating for data driven decision making and customer-centricity across all touch points of digital product experiences
Required Qualifications
- 3+ years experience using Adobe Target & Analytics
- Proficiency in Hotjar software
- Experience running and analyzing successful A/B tests for digital organizations
- Previous experience using statistical methods to analyze data with proficiency in statistical hypothesis testing (sampling, variance, statistical significance, confidence intervals, regression, margin of errors, wins within confidence levels, etc.)
- Comfortable working with others and a clear, confident communicator
- Quantitative thinker, data-driven mindset balanced with a customer-driven approach
- Experience working on websites, in eCommerce and/or with mobile interfaces and other digital products
- Proficiency with the MS Office suite, specifically Excel
- Ability to work on multiple projects, prioritize, and consistently deliver on time and on budget
- Ability to clearly document and present results to differing stakeholder audiences
- Team player with a growth-mindset
- Knowledge of Adobe Launch and Workfront a plus
